I was walking through the grocery store recently and looked to my left and saw the picture above of artificial sweeteners. It struck me in that moment that If you look at the products in the picture above it is a testament to many peoples outlook on life, not just their eating habits. I don't like to generalize but let’s be real for a second, many MANY people are looking for shortcuts in all aspects of life; School, health, career, relationships, etc. We ask, “how can I shortcut or hack my way through this process to get the results I want without the work?” While I admire and applaud finding more efficient and practical ways to accomplish goals that is not what I am talking about. I am talking about trying to get results without putting in the work to earn it!
In my mind there are a few types of people who are always on the hunt for shortcuts.
They include someone who routinely quits when things get tough, they never commit, they are untrustworthy, not goal oriented, lazy, undisciplined, always hunting for a get rich quick idea. Do you know any of those types of people? Have you ever been that type of person? I have been a shortcut hunter for sure. Especially when it comes to eating or working out. I have tried to get away with a fad diet, or workout in hopes I will get the results I want without paying the cost of success. These types of people are not the kind you want to be or be associated with.
The truth I have found has been that shortcuts can work! At least at first they can. The problem is they don’t last. Gimmicks aren’t sustainable, fads don’t last forever. Cutting corners is not a plan it is a flawed attempt to bypass the hard work others have done to achieve real sustainable results.
The times I have been most successful is when I have paid the price of success. What is that? You know what it is, deep down we all do, we just don't want to hear it. The price of success, is hard, disciplined work, long focused hours and relentless drive. Sounds like fun, right? It is simple but hard! The sooner you accept there is no magic formulas, and no tricks or shortcuts you can be on your way to getting real work done.
The other point I will make is to be wary of companies, media, and people who peddle shortcuts to you. They will try and sell you on their method, diet, or business plan, and it will sound real. However, if you poke around a little and look behind the curtain you will find out if it is a shortcut or not, and if it is you will know those people are not your friends and they are not concerned with your success, they are simply using you to attain their goals. Don’t fall for it. If an opportunity looks hard, requires self discipline and focus then it most likely is real. In those instances throw yourself wholeheartedly into it and you will be on your way (albeit long) path to success.
J. Matthew King, Co-founder