There is a pitcher named Randy Choate who plays for the St. Louis Cardinals. Choate is not a big name player; most people who follow baseball probably would not recognize his name. He is not a powerhouse pitcher: the likes of Kershaw, Bumgarner, Sale, or Gray. He doesn’t have a high-speed fastball, or a massive curveball, but he is an essential part of the pitching team.
Choate is a left-handed specialist. He will literally come into a game to get one left-handed hitter out and immediately leave the game. He has an unorthodox left-handed pitch; his side arm hides the ball and surprises left-handed hitters. Choate has a small, yet important workload. Choate has made himself the expert in his field. This pitcher’s job is simply to get the power hitter out. Though he may play as little as five minutes per outing, he gets paid handsomely. So, even a pitcher who does not have any striking athletic ability, has developed the skills to make himself an important part of the team.
When at work, look for things or aspects of the job itself you enjoy. Study them. Become the absolute authority on that subject or topic. Become the expert. Not only will this give you job security, it could lead to doors being opened for you in other areas, promotions, speaking engagements, etc. For instance, my social science professor wrote a book about rice for his doctorate program; he studied the effect that rice has on global trade. Now, instead of working only at a small school in Indiana, he travels around the world lecturing on the subject of rice. He took something he was passionate about, became an expert in the field, and currently, makes more money speaking than he does teaching.
So find your niche. Find something on which you can become the authority. Make yourself indispensable to your organization. You never know…rather than promoting the company you work for, you may begin promoting yourself.